About 25 years ago, I was doing some disaster recovery planning for a large insurance company. We did the study to see what computer applications were critical to their operation. We were amazed that e-mail was high on the list of critical applications. I had never seen that before.
You’d think that e-mail would always be one of the most critical applications today. However, I still run into the occasional senior executive who doesn’t believe how critical e-mail is to the organization! (Editor’s Hint: don’t buy stock in this company.)
In a serious interruption to your business, one of the most important activities for you to continue is communication – with your staff, with your customers, with your suppliers, with your regulators, with your board. Lots of stakeholders in your business, no matter it’s size. They all want to know what’s going on and how you are doing with your BIG problem.
So having e-mail service, including past e-mails, contacts, calendars, is critically important to survival for your business. Within hours of the start of the interruption, even minutes, you should be able to work e-mail effectively.
Lucky for you, since that study I did 25 years ago, services have developed and evolved for you to do just that – continue your e-mail quickly and easily. I’m not going to tell you which services to use because there are a lot of them. Just google “e-mail continuity” to see what I mean. But there are a couple of key features you will need:
- Ability to sign on to the Internet based e-mail continuity service with your own user ID and password
- Immediate availability of your own e-mail inbox and folder contents, calendar and contacts
- Really easy implementation. Please don’t undervalue this feature. The e-mail continuity service will have to make instant copies of any e-mail activities you and your colleagues do on a regular basis before the interruption, so that nothing is lost.
Finally, you should consider a few issues as you figure out how to protect and continue your e-mail:
Where will your e-mail, calendar and contact data be stored? You (or your regulator if you are a regulated business) might not be comfortable to have it stored in another country. You might be unhappy to have it stored too close to your business either. It might be affected by the same interruption.- Can anyone else see your e-mail data? Remember this is the lifeblood of your company. It is confidential and valuable data. The e-mail data should have at least the same level of security that you have given it in your own e-mail server.
- How much extra workload will the preferred e-mail continuity service pile onto your e-mail server and network? Every time you send or receive an e-mail, it is copied by the e-mail continuity service onto their own servers. That means extra work for your own servers and communications lines. How much extra?
So have at it. Go and find the service that works for you. Imagine how valuable it will be to you to do your e-mail at home even after Godzilla has stepped on your building.

93% of companies that lost their data center for 10 days or more due to a disaster filed for bankruptcy within one year of the disaster. 50% of businesses that found themselves without data management for this same time period filed for bankruptcy immediately.
Companies that aren't able to resume operations within ten days (of a disaster hit) are not likely to survive.
6% of all PCs will suffer an episode of data loss in any given year. Given the number of PCs used in US businesses in 1998, that translates to approximately 4.6 million data loss episodes. At a conservative estimate, data loss cost US businesses $11.8 billion in 1998.
31% of PC users have lost all of their files due to events beyond their control.
34% of companies fail to test their tape backups, and of those that do, 77% have found tape back-up failures.
60% of companies that lose their data will shut down within 6 months of the disaster.
Every week 140,000 hard drives crash in the United States.
Simple drive recovery can cost upwards of $7,500 and success is not guaranteed.
Less than 50% of all organizations have a business continuity plan, 43% of companies that do have a business continuity plan do not test it annually, 80% of companies have not developed any crisis management to provide IT coverage sufficient to keep the business functionally effectively, 40% of companies that do have crisis management plans do not have a team dedicated to disaster recovery.
30% of all businesses that have a major fire go out of business within a year. 70% fail within 5 years
American business lost more than $7.6 billion as a result of viruses during the first six months of 1999.